With enormous data explosion taking place everywhere, there is a need for information strategy that trends to become vital for today’s business. Maxo provides analytics platform using technologies like Big data to improve business performance and operational efficiency. We perform an in depth analysis of the structured and unstructured data using various methodologies. Data is collected from multiple sources and stored in servers using Hadoop MapReduce, Cloudera, HortonWorks, etc. A simple process is done to gain insights using technologies like Hive. We also use trending technologies like Tableau, Splunk to improve business reporting and monitoring activities.